Tuesday, 19 April 2011

My Magazine TA

The target audience of my magazine is based around many factors including age, gender and lifestyle. Because 'grime' is more of an underground genre than mainstream, the target audience is automaticly going to be based around youngsters from anywhere between 13-21. This is because this age group is targetted more by DJ's and artists in this genre, as it is this age group that ultimately dominates whats 'in' and whats 'out'.
Because of the 'nitty gritty' element of the genre, it has to be said that this magazine will predominately be targetted towards males. However because of nature of good music and also sex appeal, it can also attract females on a large scale.
Lifestyle will affect a large part of the target audience, for example, if the reader is more upperclass, this magazine will not appeal as much to them as the nature of this genre is about the struggle of life. However if the reader is a wroking class teen, the music may appeal more to their daily struggle.
I have chosen this audience group as this genre is something i am very heavily involved with. there has recently become a gap in this market due to this originally underground genre crossing over into mainstream. This gap is becoming more and more evident due to artists venturing over into the US and striking major record label deals. This means the ever hungry critics and mass audience who are just learning about Grime will be looking for source outlets to demonstrate the ways of this newly found culture.

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